tHIS BOOK IS aimed to to showcase the Real Real's 2020 annual report while keeping the brand aesthetic intact. The inspiration of the design was taken from their instagram. Many of the items featured on their Instagram page are bright and make use of fantastic photography. This done similarly by the designers use of unique products and fun angles. To pay homage to the more sophisticated side of the company the final design uses a lot of white space. This was curated to elevate the design and let the information, photography, and graphs take center stage.
All photographs used were taken by designer
Step by step infographic showcasing how the REAL REAL OPERATES
